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Of the Far Niente Family of Wineries & Vineyards
Oakville, CA
Far Niente Wine Estates
Date Posted: Aug 27, 2026
Julie Secviar
$90,000.00 - $150,000.00
Trade Marketing Manager, Far Niente Wine Estates
Bring Luxury Wine Brands to Life in the Marketplace
Far Niente Wine Estates is looking for a Trade Marketing Manager who understands that great brands are built not only through compelling stories, but through exceptional execution in the marketplace.
This is an exciting opportunity for a commercially minded marketer who knows the wine business, understands the three-tier system, and thrives at the intersection of Brand Marketing, Sales, distributors and customers.
As our Trade Marketing Manager, you will serve as the primary Marketing partner to our Wholesale Sales organization, translating the strategy and positioning of the Far Niente Wine Estates portfolio into programs that drive distribution, visibility, trial and rate of sale across on- and off-premise channels.
You will help give our Sales teams and distributor partners the tools, programs and stories they need to win—while ensuring every activation reflects the quality and luxury positioning of our brands.
What You'll Do
Turn Brand Strategy into Commercial Action
• Translate annual brand strategies and commercial priorities into compelling trade programs that drive distribution, visibility and velocity.
• Partner with Sales leadership to understand market, distributor and customer needs and turn those insights into scalable programs.
• Develop customized programming for priority national and regional accounts, channels and selling occasions.
• Build a strong understanding of key customers, promotional calendars and opportunities to increase our presence in the marketplace.
Be a Strategic Partner to Sales
• Serve as the primary Marketing resource for Wholesale Sales, distributors and key accounts.
• Develop high-impact selling tools including presentations, sell sheets, selling stories, trade education materials, tasting tools and customer-specific presentations.
• Support distributor meetings, business reviews, new item launches, key account presentations and priority selling periods.
• Help ensure our Sales teams have current, compelling and easy-to-use resources that strengthen their ability to sell the Far Niente Wine Estates portfolio.
Create Impact at the Customer & Consumer Level
• Develop account- and retailer-specific point-of-sale materials, displays, menus, signage, shelf materials and other activation tools.
• Partner with Sales on programs designed to secure displays, features, menu placements, trial and increased visibility.
• Manage retailer-specific marketing programs and platforms, including shelf-edge and retail media opportunities.
• Ensure programs meet customer requirements while maintaining our brand standards and luxury positioning.
Build the Next Generation of Trade Tools
• Develop digital selling resources including digital sell sheets, presentations, retailer content, product imagery, QR-enabled materials and short-form video.
• Help maintain an organized, accessible library of Sales-facing marketing assets.
• Partner with Digital and Creative resources to continually improve how our commercial teams’ access and use content.
Own the Execution
This role isn't just about developing ideas—you'll make them happen.
• Manage projects from concept through production and in-market execution.
• Create and adapt routine trade materials using Adobe Creative Suite.
• Coordinate vendors, estimates, proofs, production schedules and quality control.
• Manage trade marketing inventory, replenishment and fulfillment.
• Oversee assigned budgets, purchase orders, invoices and expense tracking.
• Establish measures of success and develop post-program recaps to understand what worked, what we learned and where we should invest next.
What You'll Bring
We're looking for someone who combines wine knowledge, commercial instincts, creativity and exceptional execution.
Ideally, you bring:
• 5+ years of experience in trade marketing, customer marketing, commercial marketing or a related role within the wine or beverage alcohol industry.
• Experience working directly with Sales organizations, distributors, national or regional accounts and retail customers.
• Strong understanding of the U.S. three-tier distribution system and on-premise, off-premise, independent and chain environments.
• Strong wine knowledge, including varietals, appellations, vintages, wine regions and the competitive landscape.
• Experience developing customer- and channel-specific commercial programs.
• Strong proficiency in Adobe Illustrator and Acrobat; InDesign and Photoshop experience is a plus.
• Strong PowerPoint and Excel capabilities.
• Familiarity with retailer-specific POS, shelf-edge media and activation platforms such as Vestcom, Neptune or similar programs is a plus.
• The ability to manage multiple projects, budgets, vendors and deadlines without losing sight of the details.
• Excellent written, verbal and presentation skills with the ability to turn wine knowledge, brand strategy and business objectives into compelling selling stories.
Who Will Thrive Here
You may be a great fit if you are someone who:
• Thinks like a marketer but understands how Sales wins.
• Can move comfortably between strategy and hands-on execution.
• Takes ownership and follows projects through to completion.
• Builds strong relationships across functions and earns credibility with Sales teams.
• Is responsive, organized and comfortable managing multiple priorities.
• Brings ideas forward and is open to respectful debate and better ways of working.
• Uses data and commercial results to continually improve programs.
• Has a genuine passion for wine and understands the importance of protecting and elevating luxury brands.
The Opportunity
This is a highly visible role with the opportunity to influence how the Far Niente Wine Estates portfolio shows up in markets, with distributors and at some of our most important customers across the country.
You'll join a team where Marketing and Sales partnership matters, where strong ideas are expected to translate into strong execution, and where you'll have the opportunity to help some of Napa Valley's most recognized luxury wine brands continue to grow.
If you're energized by the combination of wine, luxury brands, commercial strategy and marketplace execution, we'd love to hear from you.
Our organizational culture is built upon a strong foundation of shared commitments:
• Takes ownership of job responsibilities through focus, determination, and attention to detail. Works to elevate the performance of their team.
• Works as a member of a highly functioning team. Maintains professional and respectful dialogue with peers to collaboratively identify positive outcome. Communicate regularly and provide support and mentorship.
• Displays trust in their actions, having the confidence to know that we are all working for the benefit of each other.
• Creating an environment where their team is encouraged to bring forward ideas for improvement and ways to increase efficiency. Is personally open to new ideas, respectful debate and positive change.
• Stives to elevate their performance and that of their team. Is nimble to the changing needs and priorities of the organization.
• Represents the organization professionally through effective communication and follow-through. Serves as a role model for their peers and colleagues, values difference and strives for understanding.
• Show care and responsibility for the resources that have been provided to them and aids in our efforts for social responsibility and being environmentally conscious.
• Demonstrates integrity, honesty, and fairness in their interactions, working towards achieving personal achievement rather than public attention.
• Assists their team in achieving the best outcomes. Demonstrates pride and provides relevant expectations and accountability.
About Far Niente Wine Estates
Far Niente Wine Estates represents a legacy of excellence and stewardship that spans over 135 years, uniting the wines and vineyards under a single vision of artistry, integrity, and community. Founded in 1885 by John Benson with the construction of the iconic Far Niente stone winery in the heart of Napa Valley, the estate has expanded over the years, preserving its heritage while advancing the craft of winemaking through the vision and dedication of the dreamers and doers who have shaped the luxury wine industry.
In 1979, the Nickel family revitalized Far Niente, restoring its original grandeur and elevating it to an internationally renowned winery celebrated for Chardonnay and Cabernet Sauvignon in the heart of Oakville, California. Today, as stewards of more than 400 acres of premier Napa and Russian River Valley vineyards, Far Niente Wine Estates’ commitment to quality and sustainability has guided its careful expansion, bringing together a collection of world-class wineries that reflect the diversity of Napa Valley and the Russian River Valley terroirs. The portfolio includes single vineyard, single varietal pioneer Nickel & Nickel; Bella Union, dedicated to showcasing diverse expressions of Rutherford Cabernet Sauvignon-based blends; Post & Beam, centered on time-honored techniques used to craft its contemporary style; EnRoute, devoted to world-class Pinot Noir from the Russian River Valley; and Dolce, America’s leading late-harvest wine.
At the heart of Far Niente Wine Estates is a dedication to preserving the Napa legacy while exceeding expectations. This ensures that the estates’ wines remain a beloved symbol of craftsmanship, care for the land, and an enduring commitment to quality. The estates minimize their environmental footprint by committing to responsible and sustainable winemaking practices while fostering enduring value for all its stakeholders. Far Niente Wine Estates also embraces a culture of inclusion and authenticity, celebrating the unique contributions of its team and fostering a sense of belonging. To learn more, visit the Far Niente Wine Estates website.
Apply at careers@farniente.com
We are an Equal Opportunity Employer that is committed to inclusion. We work to create an environment of fair opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.