Are young adults really turning away from wine?

Popping in at St. Helena’s Bella Union winery on a random Thursday afternoon, you wouldn’t guess that younger consumers aren’t all that interested in wine. The patio bar buzzes with Gen Z and millennial patrons sipping aromatic white wines and rosé by the glass. Inside the stylish tasting room, groups taste wine flights at plush booths upholstered in sunny saffron velvet. It’s hardly the scene of doom and gloom depicted by recent industry reports.

Read the Full Article Here